Why I don’t regret my TV career (even though I left)

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If you haven't heard (or read my last couple of notes), this newsletter is getting a bit of a functional glow-up in 2026.

My intention moving forward is to send this out weekly on Thursdays. Think: useful insights, honest business reflections, tech + branding clarity, and the occasional behind-the-scenes story from my very non-linear career path.

And because you know me… this is not a pressure-filled promise.

There will absolutely be weeks I take off.Weeks where life happens.Weeks where I forget to schedule it. 

I value showing up.I also value being human.

Open this letter up to learn, reflect, simplify, and remember that you don’t need to be obsessive, frantic, or trend-chasing to build a business that works...oh and there will be stories (keep reading)...

Story time!

I’m considering signing up for a digital marketing and social media industry conference happening in Toronto this April. What was super neat to see is that it is being held in a venue I know from my way-back playback days in TV.

The venue is on College Street, a place I used to go to in my twenties back when I worked in television. One of my clearest memories there is a Global TV / Shaw Media Christmas party I attended when I was in my broadcast career..it was when I worked at The Morning Show and we all were used to waking up at 3:30am and this is what we looked like drunk after 9pm, lol. 😂 👇

Planning to walking into that space again for this event in April feels… layered...

I get asked a lot if I’d ever go back to working in TV. And honestly? If the industry weren’t collapsing under layoffs, buyouts, and corporate cost-cutting (and if I had stayed current with some of the more technical evolutions) I might.

Because I was really good at directing live television.

And I loved it.

The thrill of it.The pressure. 

Having to hold fifty things in my awareness at once. The constant evolution of the craft as technology changed.

When I was in college in the late 90s, the world was deeply analog. I watched (and lived through) the shift from BetaSP tapes to digital systems while working at Toronto's #1 Morning Show, Breakfast Television. It was a steep learning curve for everyone… but it also cracked the industry wide open. More freedom. More flexibility. More creative possibility.

Sound familiar?

The story I told myself for a long time was that I hated television. But the truth is more nuanced. A lot of my dissatisfaction came from the fact that I was struggling (quietly) with bulimia, alcohol addiction, and a deep inability to let people get close to me.

The job wasn’t the problem.My nervous system was. (although some of the patriarchal BS and corporate toxicity didn't help)

And still - those years gave me something invaluable.

They trained me to:• Think fast under pressure• Work with complex tech stacks without panicking• Communicate clearly in high-stakes environments• Tell stories in real time• Adapt as systems evolve

Those skills didn’t disappear when I left TV.

They’re the exact reason I’m able to do what I do now in the digital space.

Website in a Day.Website in a Week. 

Brand clarity.Tech setup that doesn’t overwhelm you.

Live television taught me how to direct moving parts; and now I just do it online instead of in a control room.

And this is something I want you to really hear:

Your past career was not a detour.It was training.

No matter what industry you came from; corporate, creative, caregiving, hospitality, education - there are transferable skills inside you that absolutely belong in your online business and brand.

You’re not starting from scratch.You’re translating.

I’m actually sharing more about this in the podcast episode dropping today (see below).

🎙️ New Podcast Episode: From Live TV to Website in a Day

If this newsletter resonated, today’s podcast episode goes even deeper.

In this episode, I share how my decade-long career as a live television director trained me to do what I do now; delivering strategic, conversion-ready websites fast, without chaos, pressure, or manipulation.

We talk about:

• Why you don’t actually need a massive web design firm to get a high-quality site

• How leadership and systems matter more than templates

• Why ethical, clarity-driven design outperforms fear-based marketing every time

• And how your past career may be the exact reason you’re good at what you do now

This episode is especially for you if:

• You’ve been telling yourself your past “doesn’t make sense” anymore

• You feel overwhelmed by tech and marketing noise

• You want your website to work without selling your soul

🎧 You can listen to the episode here. 📖 Or read the blog version 

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