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As we head toward the end of the year and into 2026, the internet is flooded with year-in-review posts, trend predictions, and “what’s coming next” think pieces—especially in digital marketing.
You can find plenty of those.
What I wanted to share instead is something more personal- and honestly, more useful if you’re thinking about working with me, hiring me, or simply understanding how my brain works as a creator, strategist, and builder.
These are some of my favorite projects of 2025 inside Rebel Soul Media - not because they were perfect or polished, but because they show how I build things, how I problem-solve, and how deeply I care about process, integrity, and execution.
And yes; there’s value in here for you if you’re a business owner, creative, or coach trying to build something that actually feels like you.
Rebel Soul Media Project #1: My Podcast’s Many Lives → Analog Girls, Digital World
This podcast has lived many lives.
It started in 2021 as The Meg Pearson Podcast: a space for long-form conversations about wellness, identity, and personal evolution.
Then it became Fertile Over 40, where I explored fertility, becoming a new mom, and what it actually looks like to move through that chapter as a woman over 40 (yes, including Matrescence and all the weird details no one talks about).
When I moved back to Canada after ten years in Costa Rica and officially stepped into my Rebel Soul brand,and the podcast shifted to suit, becoming “rebel soul health radio”.
Earlier this year, it was reborn as Burn It Down —an 11-episode limited series about reinvention, deconstruction, and burning down outdated narratives in wellness, business, and identity.
And now—it’s found its newest, most aligned home as Analog Girls, Digital World.
Why This Is One of My Favorite Projects
Because I built every single version myself.
Cover art
Branding
Music selection and editing
Audio editing
Tech setup
Hosting platforms
Submission to Apple, Spotify, and everywhere else
Social media supporting content, reels, carousels etc
I didn’t outsource it. Not because outsourcing is bad—but because I have a background in editing, production, and live television, and it genuinely felt like the most efficient way to do it well.
What that’s given me now is something priceless: I know what to do, what not to do, and everything in between when it comes to launching and sustaining a podcast. Which means I can now confidently help other business owners launch theirs; without the overwhelm, tech paralysis, or expensive mistakes.
Project #2: Foundational Brand Clarity (and Why This Is the Heart of My Brand Work)
One of my favorite projects this year came from offering something I don’t see nearly enough in the branding space: deep story work before visuals.
This offer is not one I have listed on my website but rather its something I offer to clients that just need direction, you know? It's called Foundational Brand Clarity: and it was created for creators, coaches, and conscious brands who know their work matters, but feel like their message has gone a little MIA somewhere along the way.
Not wrong. Not broken. Just… muted.
Somewhere between websites, Instagram captions, and elevator pitches, the pulse of the brand had gotten lost.
My Foundational Brand Clarity experience isn’t about branding jargon, trends, or forcing marketing language that doesn’t feel true.
It’s about this question:
What story was your brand actually born to tell- and how do we bring that back to life in a way your audience can feel?
We started with a comprehensive intake process; not surface-level questions, but ones designed to pull out:
The emotional core of the workThe why behind the offers
Who the work is truly for
Where the client felt stuck or outgrown their old voice
From there, I created an Ideal Client & Messaging Map, grounded in both strategy and lived experience because people don’t buy based on logic alone. They buy because something resonates in their body.
I also reviewed their existing website and social presence; not to tear it apart, but to gently identify:
What was already workin
Where the message felt diluted
Where the voice no longer matched who they had become
The Custom Brand Storybook
The heart of this offer is what I call a Custom Brand Storybook.
This included:
Brand essence and emotional core
A founder story framework that actually feels human
Clear messaging pillars and taglines
A voice and tone guide
Example copy (like an About page or social rewrite)
What emerged wasn’t a tweak- it was a complete reorientation of how the brand spoke. We uncovered powerful nuggets through the intake and coaching lens, and the result was almost a 180-degree shift in messaging; one that felt more honest, more embodied, and more aligned with where the brand was heading next.
Why This Offer Reflects How I Truly Work
This project perfectly represents why my background as a coach matters so much in branding.
I’m not just asking:
“What do you sell?”
“Who’s your audience?”
I’m asking:
“What transformation do people actually experience when they work with you?”
“What part of yourself is embedded in this work?”
“What truth are you ready to stand in now—even if it’s different than before?”
Branding, when done well, is emotional translation. And Foundational Brand Clarity is where strategy, coaching, and brand clarity meet.
The result is language that doesn’t just inform; it actually lands.(this offer is available but not listed on my website. Contact me to chat if it's right for you and your biz!)
Project #3: Website in a Day (and Why This Is Where I’m Fully in My Zone)
My Website in a Day and Site in a Week projects continue to be one of the most energizing parts of my work. At a surface level, people think this offer is about speed. But what it’s really about is clarity under pressure.
Every Website in a Day or Site in a Week includes far more than just a visual design.
Each project includes:
A mini brand refresh or a brand built completely from nothing
A custom wordmark or logo
Intentional font pairings
A cohesive color palette
Clear, focused brand language and tone
I’m not slapping together templates. I’m translating someone’s ideas, nervous energy, and big vision into something coherent—quickly, cleanly, and with integrity.
Why This Works So Well for Me
My background as a television director trained me to work this way.
In live TV, you don’t get weeks to overthink. You:
Make decisions fast
Trust your experience
Execute cleanly
Ship on time
That muscle never left me. There is something deeply satisfying about starting the day with nothing- and ending it with a fully live, functional, beautiful website that someone can immediately use to grow their business.
Where I Truly Stand Apart: Legal & Compliance
One of the biggest differentiators in my website work is how seriously I take legal compliance and protection.
This matters especially because I work with:
Coaches
Course creators
Wellness professionals
Service providers
Clients across Canada, the U.S., and Europe
Every Website in a Day or Site in a Week project includes:
Proper legal page setup (privacy policy, terms, disclaimers where needed)
Thoughtful guidance around GDPR, cookie consent, and global compliance
Recommendations that protect both the business owner and their audience
A lot of designers skip this part or leave it entirely up to the client. I don’t. Because a beautiful website that isn’t legally sound is not actually a strong foundation. It’s a liability.
Project #4: Building the Backend of Breath Alchemy Circle (and Why This Changed How I Support Coaches)
Behind the scenes this year, I’ve been running the eighth round of my Breath Alchemy Circle virtual breathwork program. Even as I begin to step away from the holistic health and wellness space, this final round has been incredibly meaningful because it reflects just how much I’ve learned over time.
What I Built (and Rebuilt)
Over the years, I’ve expanded and refined:
Member portals
Group spaces (off social group pages)
Online course delivery
Program structure
Content organization
Client experience flow and automation
I’ve evolved this program from a simple offering into a fully structured, supportive ecosystem. And building that backend taught me something crucial: Most coaches don’t struggle with ideas. They struggle with delivery.
Why My Coaching Background Matters Here
This is where my experience as a coach becomes a massive advantage when supporting:
Coaches
Facilitators
Course creators
Membership owners
I understand:
How people actually move through transformation
Where they get overwhelmed
When they need simplicity vs. depth
How pacing, structure, and access affect retention
So when I help someone build:
A course
A membership
A group container
I’m not just thinking about tech. I’m thinking about:
Nervous system regulation
Cognitive load
Emotional safety
Momentum
Sustainability: for both the creator and the participant
I know how to translate a lived, embodied practice into a digital container that actually works.
And now, after eight rounds of real-world experience; I can help others avoid years of trial and error.
Closing: Why I’m Really Sharing These Projects
I’m not sharing these projects to impress anyone. I’m sharing them so you can understand how I think, see how I build, and know what it’s actually like to work with me; before we ever talk about packages, timelines, or deliverables.
As we move into 2026, I’m far less interested in chasing trends or reacting to whatever the internet says we should be doing next. I’m much more focused on doing meaningful, well-built work with people who are ready to create something real - something that can actually support their lives and businesses long-term.
One of the biggest lessons I’ve learned through my own evolution is that sustainability has to be built in from the beginning. Not as an afterthought. Not once you’re already burnt out. Not once things start to feel messy or overwhelming.
At the same time, I also believe it’s completely natural (and necessary) for businesses to grow, evolve, and adapt. Our work changes. Our capacity changes. Our clients’ needs change. And the structures we build have to be flexible enough to evolve with us, not trap us in outdated versions of ourselves.
That’s why so much of my work is custom. Even though I offer clear containers and starting points, I rarely force clients into pre-designed boxes. I genuinely prefer to connect one-on-one, often before anyone has officially signed on, so we can get a feel for:
Where you are right now
What you’re building toward
What you actually need (not just what you think you need)
From there, I can design the right solution; whether that’s a website, a brand foundation, a backend system, or a combination of things, based on you, not a formula. For me, the work has never been about volume or shortcuts. It’s about building things intentionally, responsibly, and with care, so they can grow with you instead of becoming something you eventually resent or outgrow.
If you’re someone who values clarity, sustainability, and thoughtful design over trends and hype, you’re exactly who I build for. And I’m really excited about where this work is heading next.
Curious if we are a good match for YOUR project? Book a free 20 minute consultation with me or if you are ready for your next steps, perhaps my 60 minute Clarity Call is wha you need! Click on the links in the text to learn more. Also....
Digital Marketing Made Simple
Looking for more applicable tools and inspiration? My weekly newsletter might be just what you need to get started. Digital Marketing Made Simple was created for business owners who are tired of guessing, trend-chasing, and trying to duct-tape their marketing together while also running a real life. I’ve spent years directing complex productions in television and building businesses in the wellness space. My job now is to simplify what feels complicated; and help you build something steady, sustainable, and true.
My new weekly newsletter Digital Marketing Made Simple promises tools, resources, personal biz stories, as well as news about new podcast episodes and things I am building before they’re public. You can subscribe to the newsletter HERE. 2026 is going to be a bad-ass biz-tastic year!
You can also listen to this blog as a podcast! Check out my show, "Analog Girls, Digital World" here:
