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Rebel Soul Media Musings

What spaghetti & baseball have to do with biz...

    Updated: Mar 19

    I wish more soul-fueled small biz owners knew that sometimes in business, you need to take 50 swings that turn into 49 misses before you get your home run!

     

    For me, that home run was web design.

     

    Since moving back to Canada in 2023, I have tried about 700 different career paths…

     

    I applied for no less than 50 jobs on Indeed. Everything from travel agency work to car dealership reception. I got one interview.

     

    I started a women’s circle in an area that didn’t even have a yoga studio (and the minute I started trying to charge money for it — attendance plummeted).

     

    I tried to go back to school to become a nurse. Didn’t have the right high school credits for that.

     

    I took a job at a local spa, took trainings in gel nails and facials. The hours didn’t work nor did the hourly rate.

     

    I opened my own mini spa space (and the owner that I was renting the room from let me know that we were being evicted three days after I paid my first month’s rent) 🙄

     

    I signed a contract to travel back and forth to Costa Rica to work at a place that I had history with only to realize that I was selling my soul to make a buck. (These days no one could pay me enough to get out of integrity with my truth and values.)

     

    And then someone mentioned that my background in graphic design, media, social media savvy, and website design could be monetized.

     

    It was an aha moment.

     

    I went back to university. I studied deep in the modern digital marketing space. I got my first website design client… and it has just snowballed ever since.

     

    I’m now booked fully with clients into mid-May, with discovery calls on the books and no end in sight (so if you want on my project calendar NOW is the time to book your FREE consultation here.)

     

    I’m helping small business owners and soul-fuelled entrepreneurs build businesses and brands that work the way they do; from the heart.

     

    I’m incorporating my years of experience in coaching and Breathwork as aligned tools to help people stand in their truest self with soul and market with meaning.

     

    I’m 45, and I finally know what I want to be when I grow up.At least for now.

     

    Here’s what I’ve learned:

    Alignment rarely arrives in a straight line.

    Sometimes it looks like rejection.Sometimes it looks like embarrassment.Sometimes it looks like throwing spaghetti at the wall and watching it slide right back down.

     

    But every “failed” attempt was data.Every pivot clarified what I wasn’t willing to do.Every wrong fit sharpened the truth of who I actually am.

     

    Reinvention doesn’t always look strategic.Sometimes it looks messy, humbling, and wildly nonlinear.

    But when you finally hit the thing that fits - you’ll know.

    And you’ll be grateful you didn’t stop at the spa job, the eviction notice, or the one interview.

     

    If any of this resonates, please know this:

    You can reinvent yourself at any time.

    Even at 45.Even after 700 attempts.Even when it feels like nothing is sticking.

     

    Sometimes the spaghetti does stick.

    And when it does?Build the kitchen around it. 🔥

     

    Keep reading - I have a gift for you!



    If you’re an entrepreneur, you already know this:

    Uncertainty is part of the deal.

     

    You can build the strategy. Map the launch. Forecast the revenue.

    And still… something shifts.

     

    A client drops off.An offer doesn’t land.You change your mind.

     

    We are not in control the way we think we are.

    And honestly? That truth can either create panic… or freedom.

     

    Most of us have a destructive relationship with uncertainty. We equate it with failure, instability, being behind.

    But uncertainty is just unshaped potential.

    It’s a blank slate.

     

    You may not control the full map- but you can influence the direction. Through your focus. Your energy. Your vision.

     

    That’s why I’m giving you access to my 8-minute Embracing Uncertainty Breathwork practice.

     

    We work with the mantra:

    I find possibility in the unknown.

     

    This is for the messy middle.For the pivot season.For when you don’t know what’s next but you know something is shifting.

     

    You are not just here to react to life.

    You are here to create it.

     

    Take eight minutes.Reset your nervous system.Shift your relationship to the unknown.



    Mastering the Spotlight (without sounding salesy or shaky)

      Quick life update before I get to his weeks digital marketing goodies:

       

      I officially submitted my first few articles as a freelance reporter for a brand-new local community newspaper I’ll be contributing to.

       

      It’s funny timing; because if I’m being honest, my days are already full. Between running my breathwork program, supporting web design and coaching clients, planning retreats, managing a household, and being married to another entrepreneur… it never really stops.

       

      But when the opportunity came up to join forces with the publisher of this paper, I was like, OK! Partly because I genuinely want to be more involved in my local community. And partly because, let’s be real; when you work from home as an entrepreneur, it’s very easy to complain about not meeting people… while also not actually putting yourself out there.

       

      I joked after my first on-site assignment that I already loved the gig because it forced me to get dressed, put on lipstick, and leave the house before 10 a.m. on a Wednesday. Otherwise? Pajamas. Laptop. Coffee. Noon.

       

      So stay tuned; once the paper officially launches in March, I’ll likely share a few of the articles here when they overlap with the conversations we’re already having.

       

      Here’s where this ties into today’s theme.

       

      During my first newspaper assignment, I was on-site at a local business while CTV (a national TV network here in Canada) was also there filming. The business owner mentioned how nervous they felt about being on camera. And it got me thinking because I don’t think twice about recording video anymore. Not just because of social media… but because I’ve been on live television countless times.

       

      It reminded me how easy it is to forget that what feels normal to us can feel wildly uncomfortable to someone else.

       

      Which brings me to today’s focus: mastering the spotlight - without accidentally eroding trust through your language.

       

      If you’re creating video content (which I still highly recommend - video is very much king), or writing sales pages, captions, or emails, your words are doing more teaching than you realize.

       

      Here are a few language shifts that make a massive difference (thanks to my pal and this week's podcast interviewee, Tanya Memme!):

       

      Pressure-based language creates resistance.Instead of “you need this if you want results” or “this is perfect for everyone,” try:“This is for people who are ready to…” or “If this resonates, here’s the next step.”

       

      Over-proving yourself weakens authority.Instead of “I’ve been doing this for years,” try:“What I see consistently is this pattern…” or “Across clients, this shows up again and again.”

       

      Self-protective softening dilutes impact.Instead of “I could be wrong, but…” or “This is just my opinion,” try:“If this feels harder than expected, that’s normal,” or “Most people don’t talk about this part — but it’s real.”

       

      Over-explaining waters things down.Instead of “There’s a lot to unpack here,” try:“Here’s the part to focus on,”

       

      Permission-seeking chips away at trust.Instead of “I just wanted to share…” or “This might not make sense, but…” try:“Here’s what matters,” or “This is the key point.”

       

      The words we choose quietly shape how safe, confident, and trustworthy we appear. And especially as women, many of us were conditioned to soften, justify, and prove ourselves in ways that sound friendly — but also unsure.

       

      In business, visibility asks us to stand in our power without becoming performative or aggressive.

       

      Which is exactly why I’m so grateful to my dear friend Tanya Memme, who joined me on the podcast to talk about mastering the spotlight with integrity.



      🎙️ New Podcast Episode: From Miss Canada to Mastering the Spotlight: Tanya Memme on Confidence, Reinvention & Finding Your Voice

       

      Tanya has spent over 25 years professionally speaking and working in television, and her depth of experience shows; not because she tells you, but because you can feel it.

       

      She shares her behind-the-scenes journey through Hollywood, career pivots, personal loss, and rebuilding after hitting rock bottom. We talk honestly about what confidence actually looks like when you didn’t grow up online — and why finding your voice is less about personality and more about skill, support, and self-trust.

       

      Our convo explores:

      • Reinventing yourself after a major life or career disruption

      • Confidence on camera (and why it’s learnable)

      • Visibility without pretending to be someone you’re not

      • How community supports resilience and growth

      • Why so many women silence themselves — and how to stop

       

      Tanya also shares insights from her work teaching public speaking and media confidence through her program Mastering the Spotlight, helping leaders and entrepreneurs show up clearly and authentically in a digital world.

       

      And guess what? As a member of my community, you get $50 OFF the course! Just use coupon code: AGDW50

       

      🎧 Listen to this week’s episode:From Miss Canada to Mastering the Spotlight: Tanya Memme on Confidence, Reinvention & Finding Your Voice HERE.


      A newspaper reporter, speaker, and DJ walk into a bar...


        The life of an entrepreneur is an expensive and magical and challenging one!

         

        It’s one that I would not trade in for anything.

         

        Being an entrepreneur also means you wear a lot of hats and if you’re anything like me sometimes what it is that you want to do and create in the world doesn’t fit neatly into a box.

         

        My web design business has really taken off and I am now booking clients into May and June of this year. (So if you have been considering reaching out to work with me in any capacity; web design, branding, strategy or otherwise - now is the time if you want to get in before the summer!)

         

        I have recently added another gig to my résumé and took a job as a freelance writer for a new local newspaper. My first article went live on their website this week and I’ve got about four stories in the works and a column of my own that is in the early stages as well.

         

        I’m excited to be contributing to my community here in small town Ontario and I see this already  evolving into much more than I anticipated!

         

        Another area of my business that I have putting a lot of attention towards is speaking! I have been speaking professionally for over a decade; hired for my first corporate wellness talk in 2013 by the Ontario Teachers Federation. Back then I was put up in a swanky hotel for a weekend where I taught an inspirational workshop on my life story, as well as Yoga and a culinary education workshop to over 100 teachers from the region.

         

        Over the following decade I spoke on live national television countless times and lead live group workshops at the plant Medicine retreat center I worked at for groups of 40 to 85 people every week for four years. Right now I’m in talks to be a part of several speaking opportunities for 2026!

         

        You can check out my speaker page here if you might be interested in having me come to your work space, event, or join you on your podcast! I’m currently offering talks on Breathwork as a business and leadership tool, Career Pivoting (I am the queen of the pivot!), and digital marketing for humans, PLUS I’m happy to also curate a talk specific to you and your needs!

         

        This brings me now to the real point of this email this week… Because my bandwidth is being so stretched with all of this other going on in my life don’t be surprised if my newsletter doesn’t drop into your inbox every single Thursday. I might take some weeks off here and there, and my podcast will now publish on a biweekly schedule rather than weekly.

         

        May the serve as a reminder that you are allowed to adjust your flow to match your bandwidth in business my friends! Consistency is key but that doesn’t have to always mean CONSTANT. 

         

        Happy biz building! And take peep at the playlist I'm currently jamming to while I work below!


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