How Being a Television Director Trained Me to Deliver Top Rated Web Design in a Day

Top rated web design doesn’t come from templates or trends - it comes from leadership, systems thinking, and the ability to make confident decisions and creative execution. Not to mention SEO strategy (more on that in a future episode). Before I ever designed websites, I spent over a decade in Live TV and worked as a television director, where I learned how to deliver broadcast-level quality on impossible timelines. The speed, clarity, and pressure-proof decision-making I learned in news studios are the same skills that allow me to design and launch a strategic site in a single day.

Before breathwork. Before retreats. Before Rebel Soul Media. I thrived in an environment where pressure, precision, and thinking on my feet - constantly -  were non-negotiable.

How My Live TV Director Background Helps Clients Build a Website Easily

I wasn’t always on a mission to help small businesses build a website easily and quickly. Back when I entered the broadcasting world, I was young and trying to survive in an environment run almost entirely by men who weren’t exactly subtle about their misogyny.

One of my early gigs was at the old CHUM television headquarters; 299 Queen Street West in Toronto - a building known for its “old school” culture. And if you didn’t fall in line, you didn’t get ahead.

And despite the calls for me to bend to the BS from higher ups; I learned quickly how to stay in integrity while holding my own.I refused to exchange my values for power.I walked away from opportunities that required me to play the game.

What I did instead was master the skill of leading under pressure.

A live studio director must:

• make fast decisions with no room for error

• manage multiple systems at once

• communicate clearly

• deliver quality on impossible deadlines

• stay calm while everything moves at once

• lead a team that relies on your confidence

  
  

Those skills didn’t disappear when I left television. I applied them directly to the digital world as I worked to build and scale my coaching and wellness brand. Today, this is why clients can build a website easily with me - because I’m not guessing. I’m directing.

Why You Don’t Need a Top Rated Web Design Firm When You Have a Technical Director on Your Side

Top web design firms are often trusted because they offer leadership, process, and proven systems; not because they’re slow or expensive.(although many are unfortunately!)  When you work with me, you’re getting those same high-level skills in a focused, one-day (or one week if you choose) format. As a former television director, I bring the same technical oversight, creative direction, and accountability that large firms rely on, without the bloated timelines or layers of communication.

When I left TV, I didn’t stop being a director. I just stopped directing humans in a physical room.

Now my crew looks like this:

• Showit and Wix CMS platforms

• Canva for quick design pivots

• Creative Market for fonts and brand assets

• AI tools that support workflow

• SEO tools

• Analytics systems

• Email marketing platforms

• Automations and integrations

Each tool has a role. Each tool needs direction. Each tool works together under one vision.

And that’s where my experience shines. You get warpspeed website energy because I know exactly how to orchestrate the moving parts.

Website in a Day isn’t rushed; it’s focused. It’s the result of knowing how to manage complex systems with confidence and clarity.

Why Confidence Matters When You Want to Build a Website Easily

One thing clients consistently say is that they trust me within minutes. They just know I can help them build a website easily from the start.

That comes from:

• more than a decade of digital marketing

• running my own businesses

• building, breaking, and rebuilding sites for years

• understanding what actually works - visually and strategically

I don’t teach theory. I teach and embody lived experience. And people feel that difference. Confidence is what allows me to move fast without sacrificing quality. It’s what allows clients to relax because they know they’re in good hands. And it’s what makes building a website with me feel like a straightforward, streamlined, no-bullshit experience.

Why My Strategy Rejects Manipulative Marketing Tactics

Just like I refused to sell my soul in television, I refuse manipulation in digital marketing.

No fear tactics.No pressure campaigns.No scarcity games.

Websites don’t need manipulation to convert. They need clarity, psychology, flow, and strategic design.

I build websites that convert because:

• they reflect the truth of the brand

• they speak to transformation, not pain points

• they inspire instead of intimidate

They have flow and user experience in mind. That’s the future of ethical digital marketing - and it’s the foundation of Website in a Day.

Why My Website in a Day Works

Website in a Day works because I bring an uncommon combination of:

• studio-level decision-making

• leadership under pressure

• systems thinking

• creative clarity

• responsibility for the outcome

• embodied wisdom from running multiple businesses

Today, instead of switching cameras or calling cues, I’m guiding a full digital ecosystem into alignment; fast, clean, and confidently. And that’s exactly why clients who once felt overwhelmed by the tech feel like they can finally build a website easily with support that actually understands them. Not only do I do the damn thing and finally get you online, but I also offer you the tools you need to move forward without me; and that includes website back-end walkthroughs, custom how-to videos, and post-launch 1:1 support (and optional retainer services from me if you want to feel held and supported moving forward on your journey).

Digital Marketing Made Simple

Not sure if you’re ready to go LIVE just yet? My new weekly newsletter might be just what you need to get started. Digital Marketing Made Simple was created for business owners who are tired of guessing, trend-chasing, and trying to duct-tape their marketing together while also running a real life. I’ve spent years directing complex productions in television and building businesses in the wellness space. My job now is to simplify what feels complicated; and help you build something steady, sustainable, and true.

My new weekly newsletter Digital Marketing Made Simple promises tools, resources, personal biz stories, as well as news about new podcast episodes and things I am building before they’re public. You can subscribe to the newsletter HERE. 2026 is going to be a bad-ass biz-tastic year!

You can also listen to this blog as a podcast! Check out my show, "Analog Girls, Digital World" here:

How to Start a Coaching Business Online: Lessons From Bringing a Breathwork Brand Into the Digital World

If you're looking to start a coaching business online, especially in the breathwork or somatic healing space, there’s something powerful that happens when you hear another woman walk through it in real time: the fears, the breakthroughs, the resistance, the reinvention, the leadership that emerges whether she feels ready or not.

This blog is woven from my recent podcast interview with my longtime colleague Natrishka, creator of Chakra Breathwork, a deeply somatic, tantric-inspired breathwork modality. She’s someone I’ve known for over a decade from our time in Nosara, Costa Rica; a place where both of us built our foundations in community, teaching, embodiment, and truth-telling.

And now, years later, we found ourselves building something together again: Her breathwork website, her plan for offering breathwork classes online, the manual for her breathwork training online, and the digital ecosystem needed to support women stepping into leadership.

This isn’t a story about overnight success or “making passive income while you’re at the beach.” This is a story about commitment. About identity. About ethics. And about learning how to translate sacred work into a digital world without diluting its essence.

Taking Your Breathwork Online Without Losing the Soul of the Practice

One of the first things that came through in our conversation was how deeply rooted Natrishka is in the physical, in-person world; touch, presence, pressure points, bodywork, energy work.

She said:

“I had to believe that I could translate the depth of my in-person work into the online space.”

This is the part most practitioners fear when trying to start a coaching business online:

How do you move a deeply embodied practice into a digital container without it feeling flat or hollow?

For her, it came back to what she learned in Vipassana:

“We are the medicine. Looking inside is the strongest medicine we have.”

When you understand that breathwork’s power comes from the internal experience; not the room, not the props, not the facilitator being physically beside you - then taking breathwork online becomes not just possible, but potent.

The work is the work. The container simply expands.

What I Learned Helping a Facilitator Build Her Breathwork Class Online

When we started together, her goals were clear:

• Get her first full breathwork website built

• Bring her Chakra Breathwork Facilitator Training online

• Prepare her for running her breathwork classes online

• Build her manual, email automation, and launch plan

• Create an organized system through Asana so she wasn’t just swimming in ideas

  
  

But the real growth happened in the day-to-day. She shared openly about the internal negotiation we all face when making the leap from in-person work to online:

• Reworking her daily routine

• Moving her surf hours so she could film content in the mornings

• Practicing her intro videos over and over until it felt real

• Letting herself be seen

• Navigating the “cringe phase” of self-promotion

• Learning to trust that her work holds value even through a screen

And then she said something that hit:

“If I want this life, I have to build the habits that match the life I say I want.”

This is the part no one highlights when talking about starting an online coaching business: The identity shift.

It’s not just building a website.It’s building the self who can show up for it.

Taking Your Breathwork Training Online in a World Asking for Realness

There was a point in the conversation where we touched on something that both of us have witnessed for years - the misalignment in the spiritual entrepreneurship space.

So many practitioners pull back from going online because they don’t want to be lumped in with what they see around them:

• Superficial spirituality

• Monetized vulnerability

• Pressure to be palatable

• A constant fear of saying the wrong thing

And it’s not paranoia; audiences are wiser now. People can feel when something is rehearsed. They can sense when authenticity is being performed. They know when truth is being shaped to fit a brand.

Which is exactly why we talked about the importance of creating a breathwork training online anchored in values; not trend cycles.

For her, that meant naming her ethics clearly, even when it cost her followers, money, or comfort. And being willing to re-open her Instagram from private to public, not to perform, but to be findable by the women who actually need her work.

Creating a Breathwork Website That Feels Human, Not Performative

Most people assume the website is the hard part. It’s not.

The real work is clarity:

• What do you stand for?

• Who is your work actually for?

• How do you communicate your values without diluting them?

• What parts of your story matter?

• What boundaries do you hold as a facilitator?

For both of us, this meant taking what she’s lived and taught for years; Tantra, Taoist arts, somatics, sexuality, emotional mapping, energy work - and weaving it into a breathwork website that didn’t sound clinical or contrived.

She brought the raw material. I helped build the container where it could land.

And together, it became a home for her breathwork business to grow.

Building a Breathwork Business That Respects Your Nervous System (and Your Humanity)

One theme kept coming forward:

You cannot build a sustainable breathwork business if your nervous system is constantly hijacked.

Whether from:

• online pressure

• comparison

• visibility fears

• new tech

• breaking old habits

• single motherhood

• or simply life happening

And yet, what impressed me most about her transition was how she honored the ebb and flow:

• Letting herself be in grief during her breakup

• Showing up imperfectly

• Being honest about resistance

• Celebrating small steps (task completed!)

• Allowing support

• Integrating the feminine and masculine sides of work

Her breathwork informed her business-building - not the other way around.

Why So Many New Online Business Coaches Miss the Mark with Breathwork Entrepreneurs

Something she said resonated deeply:

“Breathwork isn’t just teaching. It’s leadership.”

This is what many traditional online business coaches miss entirely:

They teach sales tactics. They teach conversions. They teach optimization.

But breathwork practitioners aren’t just selling a service; they're holding people’s bodies, emotions, triggers, and breakthroughs.

You cannot apply high-pressure sales psychology to a modality that requires safety.

You cannot teach pain-point manipulation to someone whose work is rooted in healing.

You cannot scale a breathwork business without ethics at the center.

And you definitely cannot reduce a trauma-informed modality to “create scarcity and raise your prices.”

Which is why facilitators like her - and coaches like me - operate differently. We build from truth. We build from experience. We build from embodiment. We build from respect for the work.

Behind the Scenes: Bringing a Breathwork Class, Training, and Community Online

Here’s what we actually created together:

✔ A full breathwork website: branded, clear, embodied

✔ Launch pages for Chakra Breathwork Training + The Crew

✔ A 96-page facilitator manual

✔ A freebie + automated email delivery system

✔ Content strategy + benchmarks in Asana

✔ A marketing arc for running her breathwork class online

And through it all, something became evident:

Breathwork, business, and personal evolution cannot be separated.

Final Thoughts: You Can Start a Coaching Business Online: And You Can Do It Without Losing Yourself

If there’s one thing this story reinforces, it’s this:

You can bring your sacred work online without losing the soul of it. You can build a breathwork business, a coaching practice, or a facilitator training that feels grounded, ethical, human, and true to you - but it starts with clarity, intention, and a solid digital foundation.

That’s exactly why I do what I do.

If you're ready to start your coaching business online and want support building the container that holds your work: your website, your messaging, your launch structure - I can help you get there without the overwhelm.

Grab my FREE Website Copy Planner: It walks you step-by-step through writing website copy that sounds like you and converts without pressure or sleaze.

Explore Website-in-a-Day: A fast + focused design experience for the entrepreneur who’s ready to stop waiting and finally launch with clarity and confidence.

Listen to the full conversation: The lessons in this blog are just a glimpse. You can hear the full interview with Natrishka on my podcast Analog Girls, Digital World: where we unpack breathwork, digital leadership, ethical online business, and everything in between.

9 Things To Know Before You Build a Website for Your Business

If you’re a new small business owner ready to get your brand out into the world, a big step toward making your business findable online is to FINALLY get your website launched! Getting ready to build your website can feel like a massive undertaking - so take a breath - you don’t need to know everything right away. But you do need to understand a few foundational pieces that will save you time, money, and frustration as you design (or DIY) your home on the internet.

Is Building a Website Easy?

For me? Yes. :) That’s why I do it for a living.And while there’s no real “build a website easy” magic button, it can feel easier for you once you are equipped with the right information and can make the right decisions the first time.

There’s nothing worse than going all in on a web design plan only to find out that the final product isn’t functional for your business; or worse, that you hate the look, the feel, and everything about it.

Lucky for you, there are many different options when it comes to building your website. You can hire a designer like me (which is probably the easiest route). You can buy a template and customize it yourself. Or you can DIY it from scratch - which is not recommended, but always an option.

Here are 9 important things I wish every entrepreneur knew before diving into website building.

The Uses of a Website Go Beyond “Having an Online Presence”

Your website has many uses - and one of the most important uses of a website is giving people a reliable place to learn who you are and how you can help them.

It’s not just a digital business card, although that analogy is helpful. In this age of social media, many people still believe that having an Instagram profile with a link in bio is enough to sell their services or products. But it’s important to understand that while yes, many people will find you through social media, especially if you have a great content strategy - when someone discovers you on Instagram, it’s like they just ran into you at a party for the first time.

Before they ever give you money, they will want to know :

• Who you really are

• Whether you’re legitimate

• If other people are saying good things about you

All of that information should live on your website.

And because not everyone is on social media (and algorithms definitely don’t help you get people off the platform), having a website you own is essential. It’s where you can drive organic Google traffic, educate potential clients, showcase your portfolio, and publish long-form content like blogs.

Your website is the headquarters of your brand - and its final job is to guide a visitor toward taking action: booking, buying, or reaching out.

What Does It Cost to Build a Website?

This is one of the most common questions people bring to my design consult calls. And if you’re just starting out, I’m going to guess your budget isn’t massive.

When planning your build a website cost, here’s what to consider:

• Designer fees (anywhere from $500 to five figures)

• Domain name (annual cost)

• Hosting (monthly or yearly)

• Templates, apps, plugins, or integrations

• Email marketing tools

• E-commerce or digital product add-ons

  
  

The days of $20K+ custom-built websites are gone (thank goodness). Technology now makes web design more efficient and more affordable - while still producing high-quality, professional sites.

What About Platforms? Should You Build a Website on Wix? Showit? Shopify? Or Something Else?

There are many CMS (Content Management System) options available. The most common beginner-friendly platforms include:

• Wix

• Shopify

• Squarespace

  
  

And even my favourite - Showit.

What I love about these platforms is that DIY updates are easy. You can hire a designer to set it up and then maintain it yourself; which is what I typically do with most of my clients. Many small business owners choose to build a website on Wix because it offers drag-and-drop design, built-in email marketing, blogging, and online course capabilities at a lower cost than many other platforms.

Each platform has its pros and cons, and the best one depends on your business model and long-term vision.

It’s Important to Know the Fundamentals of Web Page Design

Before you DIY your site, familiarize yourself with the fundamentals of webpage design, including:

• Color theory + contrast

• Use of white space

• Simple navigation

• Mobile responsiveness

• Clear hierarchy

• User-friendly layout

A big part of this process is understanding your website’s goals. Is your priority:

• Getting people to read your blog?

• Encouraging email sign-ups?

• Providing quick access to your services?

Design with your target audience’s needs in mind, and keep things simple. Your homepage, especially, is not where people convert — it is where they choose where to go next.

Whether you’ve decided to DIY your website, it’s important to know what type of content you’ll need to populate the template you choose. You can download my free copy guide, where I walk you through much of this. 

A Gentle Reminder About Your Homepage

Your homepage should introduce your brand and lead visitors toward the next step — About page, Services page, Podcast, Blog, or Email Opt-In.

Why a Blog Is Still Your Best Website Blog Strategy

A blog is your best website blog strategy for long-term SEO and discoverability.

With AI shifting how search results appear, Google values:

• Conversational, natural language

• Expertise and experience

• Helpful, human-led content

Blogging shows your authority, builds trust, and helps you answer questions your audience is actively Googling. I’ve been blogging since 2012 and can say confidently — it still works. 

Having a blog strategy in place can be super helpful for product-based businesses too as having a medium where you can speak to the benefits, integration and highlights for each of your products is a great way to educate your audience and invite them to go deeper into your brand.

What You Need to Know Before You Build a Website for E-Commerce

Before building your website e-commerce setup, know that selling products online requires more planning than a simple service website.

You’ll need:

• Individual product pages

• A secure checkout flow

• Shipping + tax setup

• Payment processing

• Refund / return policies

• Product photos and descriptions

• Inventory or fulfillment tools

Choose a platform with built-in e-commerce tools (Wix and Shopify are very popular). Don’t piece-together payment systems and email automation manually - it leads to headaches later.

Why Your Mobile Website View Matters More Than You Think

We are living in a mobile-first world! Not only are most people accessing your website on their phones, Google now crawls the mobile view of your website before the desktop version. This means:

• Your mobile layout affects your SEO

• Your mobile menu must be easy to navigate

• Your images must be optimized

• Your buttons must be large and clear

When you build your website, design with mobile first, not last.

How Do I Build a Website From Scratch?

If you’ve been searching how to build website from scratch, here’s your step-by-step:

1. Map out all the pages you need

2. Choose the CMS or platform

3. Write your website copy

4. Add imagery + branding

5. Build the layout

6. Test on mobile

7. Publish + optimize

And if at any point these decisions feel overwhelming - that’s literally what I’m here for!

Next Steps: Ready to Build a Website that Converts?

You don’t need to be a designer or developer to have a website that works. You need structure, strategy, and clarity about your client’s journey.

Download my FREE resources:

👉 Ready to start planning out your website content? Download My Free Website Copy Guide👉  Got a Website you're not sure about? Book a Free Website Audit

You can also listen to this blog as a podcast! Check out my show, "Analog Girls, Digital World" here: