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If you’ve been in the coaching or wellness space for any length of time, you already know: Digital marketing for coaches is a different beast.
It’s not enough to have a pretty Instagram grid or a half-finished website. You need clarity, strategy, messaging, and identity. You need tech that actually works. And you need a brand that can evolve as you evolve.
The truth is, most coaches didn’t get into this work because they love funnels, SEO, design, or integrations. They got into it because they love helping people.
But here’s the real secret:
Your impact is only as strong as the digital foundation holding it.
That’s exactly why I created Rebel Soul Media.And today, I want to share the story behind it; and how it can support you as a coach building your online presence.
Branding for Coaches: My Journey From TV Director to Brand Strategist
Before breathwork, retreats, Costa Rica, and wellness spaces, I spent more than a decade in television broadcasting.
Live TV taught me how to:
tell stories that actually land
design visuals that make people feel something
navigate complex tech without flinching
think on my feet
lead creative teams under pressure
Then everything shifted. I left TV, moved into managing a holistic health clinic, and started learning what no one in coaching school ever teaches:
How businesses actually run behind the scenes.
I watched chiropractors, massage therapists, naturopaths, and healers try to scale their practices without brand clarity, without systems, and without strategy. I saw what worked; and what fell apart.
Then I pivoted again.
I became a yoga teacher, a raw vegan chef, a retreat leader, a breathwork facilitator, an author; and moved to Costa Rica with nothing but a backpack.
And here’s what surprised me:
Even after I stopped cooking, my brand kept working for me. I had built something people trusted. Something memorable. Something consistent.
That’s the power of authentic branding for coaches - it follows you as you evolve.
Website Design for Life Coaches: Why Your Website Matters More Than You Think
In Costa Rica, while teaching, cooking, directing, and running retreats, I kept designing websites; for myself and eventually for others.
Why?
Because most coaches were running huge, transformational businesses on a shaky foundation:
no clear messaging
outdated sites they were embarrassed to share
confusing navigation
no automated systems
branding that didn’t match who they were
And here’s what I learned:
Your website isn’t “just a website.” It’s your credibility, your clarity, your client journey, and your conversion tool - all in one.
For life coaches, your website is often the first energetic touchpoint someone has with your work. That’s why website design for life coaches became one of my sweet spots. I could integrate:
my TV production eye
my graphic design training
my storytelling background
my years in wellness and personal development
my love of clean, functional systems
…all into one powerful experience.
A great website isn’t about being trendy; it’s about being true.It’s about guiding people clearly from curiosity to connection to conversion.
Website Templates for Life Coaches: Making Beautiful, Strategic Sites Accessible
One thing became obvious as Rebel Soul Media was born:
A lot of new coaches want a professional website…but they’re not yet ready for a fully custom build. That’s why I started creating website templates for life coaches using Showit. These templates that are:
strategically designed
easy to customize
infused with storytelling and structure
built with the psychology of coaching in mind
Because every coach deserves:
a digital home that feels aligned
messaging that reflects their real voice
a site that actually converts
a launch-ready brand without the overwhelm
Spiritual Marketing: Bridging Soul Work With Strategy (Without the Cringe)
Here’s something I’ve always resisted in the online space:
spiritual marketing that manipulates, bypasses, or preys on insecurities.
You know the kind:
“raise your vibration and the money will come”
“you’re blocked if you’re not hitting 20K months”
“speak to their pain points until they break”
That’s not leadership. I believe in a very different approach. One that is about:
grounded, ethical storytelling
clarity instead of coercion
authenticity instead of performance
trauma-aware messaging
content that empowers, not pressures
strategy that supports a regulated nervous system
My work blends:
the soul work (breathwork, embodiment, personal development)
the strategy (branding, content, design, messaging)
the structure (tech, systems, automation)
Because spiritual entrepreneurs deserve marketing that honors the depth of their work — not cheapens it.
Why Rebel Soul Media Exists
Rebel Soul Media is where all my worlds meet:
The media director
The strategist and nerd who loves tech
The wellness professional and retreat leader
The creator, designer, and storyteller
The rebel who refuses to follow industry scripts
It’s the home for coaches and healers who want:
branding with depth
websites that actually work
messaging that sounds like them
digital systems that support their growth
a business that matches the potency of their work
Real strategy + real soul. Vision + execution. Identity + infrastructure. That’s Rebel Soul Media.
Final Thoughts: Digital Marketing for Your Coaching Business That Feels Like You
If you’re ready to grow your coaching business with a brand and digital foundation that actually supports your evolution, here’s where to start:
✨ Grab my FREE Website Copy Planner: your step-by-step guide to writing magnetic, aligned, personality-rich website copy.
✨ Explore Website-in-a-Day: a fast, focused experience where we build a beautiful, strategic website and get you launched now, not six months from now.
Your work is powerful. Your brand should reflect that. Your website should amplify it.
And your digital marketing strategy should feel like a natural expression of who you are; not a character you’re forced to play.
Listen to more marketing conversations: Check out my podcast Analog Girls, Digital World: where we unpack digital leadership, ethical online business, and everything in between.